Do Colours Affect Online Purchases?

SEO Kitty

One of the most fascinating things about SEO has to be the psychology behind it – while optimising pages is mainly about the more technical side of things (to ensure optimal Google crawling, for example) the whole point of SEO is to drive conversions, really.

Even if you’ve got a brief to improve brand image or increase social signals, they’re a means to an end. That goes for optimising meta data, improving UI and decreasing bounce rates.

It’s very clear that websites and webpages which look attractive are much more likely to drive conversions – but is there something in the colour scheme that’s worth thinking about?

Kissmetrics came up with this fascinating infographic which obviously I have to share. It’s pretty incredible how the human mind can be influenced by something as simple as colour – and admit it, your online purchase have been affected by whether a ‘SALE’ sign is red or green.

Don’t believe me? Try testing different versions of purchase pages on your ecommerce site with Visual Website Optimiser

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Social Media Camp Videos (Arabic)


Photo taken from @adelmaymoon Twitter account

The workshop started on the Saturday morning 9 am of the 28th of December 2013 Wait, actually no need to explain details because the videos will say by itself (In Arabic though)

– Introduction About Social Media

– Facts About Social Media 

– Development in Social Media Communications

– Social Media Tips

– Finally, The Keys To Succeed In Social Media

6 Marketing Principles In Business

Enterpreneur in Nursing

Here are six principles that should be core to your content marketing strategy:

1. Fulfill a need. Your content should answer some unmet need or question for your customer. It needs to be useful in some way to the customer, over and above what you can offer as a product or service. In some cases, it may fill an emotional need — take Coca-Cola or Red Bull’s storytelling, for example.

2. Stay consistent. The great hallmark of a successful publisher is consistency. Whether you subscribe to a monthly magazine or daily email newsletter, the content is always delivered on-time and as expected. This is where so many companies fail. Whatever you commit to in your content marketing, you must consistently deliver.

3. Be human. Find your voice. The benefits of not being a journalistic entity is that you have nothing holding you back from being you. Find your voice and…

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