Here are six principles that should be core to your content marketing strategy:
1. Fulfill a need. Your content should answer some unmet need or question for your customer. It needs to be useful in some way to the customer, over and above what you can offer as a product or service. In some cases, it may fill an emotional need — take Coca-Cola or Red Bull’s storytelling, for example.
2. Stay consistent. The great hallmark of a successful publisher is consistency. Whether you subscribe to a monthly magazine or daily email newsletter, the content is always delivered on-time and as expected. This is where so many companies fail. Whatever you commit to in your content marketing, you must consistently deliver.
3. Be human. Find your voice. The benefits of not being a journalistic entity is that you have nothing holding you back from being you. Find your voice and…
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