Before It’s Too Late: 5 Steps to Keep Your Best Employees
The 10 habits of highly effective ad creatives
I’ve been following and reading a number of blogs for over five years now. I remember this blog by a Romanian journalist; I would spend hours reading the posts, the comments — oh, the comments were so funny and great. It was quite addictive. He got an insane number of comments, and I was jealous of his success.
I was quite sure that I would never become a successful blogger. I created some blogs on various platforms, but I never had the patience to build an audience. The thing is that I never asked myself whether I had something worth writing about on an almost daily basis. I think this is something a lot of bloggers struggle with. What’s worth sharing? What’s considered useful information? Also, I believe that a lot of writers simply focus too much on trying to come up with an original idea for a blog, a new…
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As the new year gets under way, I thought it might be useful to take a look at some of the people and resources that have been positively impacting my working life over the last few months and which will give you a kick start in 2014.
I’d dearly love your input too, so please leave a comment at the end with any additions you feel would benefit others reading this.
So without further ado, here goes…
6 PR Tools to Simplify Your Life
Releas’d: launched midway through 2013 but still in early development, Releas’d is an incredibly simply and intuitive way to create one-off web pages that can be used for interactive news releases, event invitations, reports, creds, case studies and more. It’s a tool that the PR industry has been crying out for for years.
InkyBee: blogger outreach made simple. Having tried several blogger outreach tools…
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I’ve been hosting a monthly e-newsletter for the IT team since 2006. Anyone who’s tried to put together a newsletter soon realizes that content is a lot harder to come by than you think. Most people probably give up after 3 or 4 issues out. It’s not as simple as telling other people “create copy by this date” and then expecting it to all come together.
Here are some very simple guidelines to follow that will help:
* create a schedule of topic ideas for at least a year in advance
* track the content you have actually published so you don’t duplicate articles or topics
* be consistent on your delivery dates … if it’s always the first week of the month, make sure it happens then so your readers know its coming as promised
* keep a file of articles that pertain to upcoming topics
* don’t mess…
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In an earlier post, I discussed the concept of utilitarian marketing, which can be defined as marketing that is useful (in a real-world, practical way) to the recipient. Utilitarian marketing has become a hot topic in marketing circles over the past several months, in part because of the publication of two books – Youtility by Jay Baer and Ctrl Alt Delete by Mitch Joel.
The basic idea of utilitarian marketing is simple enough, but beyond being useful, what are the major characteristics of utilitarian marketing? In Youtility, Jay Baer says that there are three distinct facets of useful marketing, and that every successful “Youtility” will include at least one of these features.
- Self-service information – This means enabling people to inform themselves how and when they wish. Useful marketing allows prospects and customers to determine the path their engagement will take and doesn’t funnel information to customers…
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One of the most fascinating things about SEO has to be the psychology behind it – while optimising pages is mainly about the more technical side of things (to ensure optimal Google crawling, for example) the whole point of SEO is to drive conversions, really.
Even if you’ve got a brief to improve brand image or increase social signals, they’re a means to an end. That goes for optimising meta data, improving UI and decreasing bounce rates.
It’s very clear that websites and webpages which look attractive are much more likely to drive conversions – but is there something in the colour scheme that’s worth thinking about?
Kissmetrics came up with this fascinating infographic which obviously I have to share. It’s pretty incredible how the human mind can be influenced by something as simple as colour – and admit it, your online purchase have been affected by whether a ‘SALE’ sign is red or green.
Don’t believe me? Try testing different versions of purchase pages on your ecommerce site with Visual Website Optimiser
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